You can purchase abstract nouns now.
I have always wondered what drives people to purchase things that are pricey on a cosmic level, behave in an quaint disposition whether that be posting exuberant images on social media, flashing how they read “The Subtle Art of Not giving a F*ck” although they do, using a gratuitous and esoteric vocabulary, behave like a hipster, the rage to appear ‘cool’ in social gatherings etc. – all alluding to something which we are going to explore today. Let’s recourse to the most familiar example – What makes people spend exorbitant amount on an i-phone? Well, you might already know this. ‘Status signaling’ is the term we all are thinking of here. This was intriguing to realise how capitalism has commodified intangible abstract nouns such as ‘status’. You want to attain a higher status, then just purchase a newfangled smartwatch, buy a fancy phone etc. and ‘pay money’ and your status will be delivered at your doorstep. Interesting right? It is reflective of the changing culture where the des